Earth Hour 2011 Reminder. Be a part of a Worldwide Event. Today at 8:30 pm local time join the World in turning off your lights for one hour.
Hundreds of millions get set to switch off and go beyond the hour
Within hours, people in a record 134 countries and territories across the globe will switch off their lights for an hour in a unified show of support for action towards a sustainable future for our planet.
About Earth Hour Earth Hour is a global initiative in partnership with WWF (World Wildlife Fund). Individuals, businesses, governments and communities are invited to turn out their lights for one hour on Saturday March 26, 2011 at 8:30 PM to show their support for environmentally sustainable action. The event began in Sydney in 2007, through a partnership between WWF Australia, Leo Burnett and Fairfax Media, when 2 million people in one city switched off their lights. By 2010, Earth Hour had created history as the largest voluntary action ever witnessed with participation across 128 countries and territories and every continent, including the world’s most recognized man-made marvels and natural wonders in a landmark environmental action.
About WWF WWF is one of the world's largest and most experienced independent conservation organizations, with over 5 million supporters and a global Network active in more than 100 countries. WWF's mission is to stop the degradation of the planet's natural environment and to build a future in which humans live in harmony with nature, by conserving the world's biological diversity, ensuring that the use of renewable natural resources is sustainable, and promoting the reduction of pollution and wasteful consumption. Hundreds of landmarks in thousands of cities will go dark at 8:30pm Saturday local time, as hundreds of millions of people take part in the world’s largest voluntary action for the environment. And with individuals, organizations and governments this year pledging to take their Earth Hour commitment beyond the hour, it won’t end when the lights come back on.
“As we head into the fifth Earth Hour, with a record number of countries and territories taking part, it is inspiring to see what we can achieve when we come together for a common purpose,” said Andy Ridley, Co-Founder and Executive Director of Earth Hour. “Imagine what we can achieve if we go beyond the hour.”
The event will cross the globe over 24 hours, from the first lights being dimmed in Fiji and New Zealand to lights being turned on again in Samoa. The transition will last longest in Russia, where 11 time zones are covered.
UN Secretary General Ban Ki-moon has pledged his support for Earth Hour saying: “Let us join together to celebrate this shared quest to protect the planet and ensure human well-being. Let us use 60 minutes of darkness to help the world see the light.”