International World Water Day is held annually on 22 March as a means of focusing attention on the importance of freshwater and advocating for the sustainable management of freshwater resources.
An international day to celebrate freshwater was recommended at the 1992 United Nations Conference on Environment and Development (UNCED). The United Nations General Assembly responded by designating 22 March 1993 as the first World Water Day. Each year, World Water Day highlights a specific aspect of freshwater.
The objective of World Water Day 2011 is to focus international attention on the impact of rapid urban population growth, industrialization and uncertainties caused by climate change, conflicts and natural disasters on urban water systems.
This year theme, Water for cities: responding to the urban challenge, aims to spotlight and encourage governments, organizations, communities, and individuals to actively engage in addressing the challenges of urban water management.
World Water Day 2011 Message by the UN Deputy Secretary-General United Nations, New York, 22 March 2011 UN Deputy Secretary-General Asha-Rose Migiro delivers a message for World Water Day 2011 (22 March),
on the theme "Water for Cities: Responding to the Urban Challenge."
Water Has No Substitue; Share It Wisely. The National Geographic Society’s freshwater initiative is a multi-year global effort to inspire and empower individuals and communities to conserve freshwater and preserve the extraordinary diversity of life that rivers, lakes, and wetlands sustain.