Pages

Friday, April 29, 2011

Mr. Potato Head Celebrates his Birthday
with an Important Health Message


Mr. Potato Head is a beloved American toy, who has been around for 59 years. He has gone through many changes, but over the last few years, he has become involved in physical fitness and healthy eating. In this birthday video, Mr. and Mrs. Potato Head share their admiration for the Let’s Move and Kid’s Eat Right campaigns. They discuss cutting back on salt, butter and sour cream and increasing their physical activity.

Mr. Potato Head Celebrates his Birthday
with an Important Health Message
 

History

Mr. Potato Head was invented by George Lerner in 1949 and first manufactured and distributed by Hasbro in 1952. Mr. Potato Head made his debut on April 30, 1952 as the first toy advertised directly to children on television. Before this, all toy advertising was directed to parents. This commercial revolutionized marketing. Over one million kits were sold in the first year.

In 1952, the original Mr. Potato Head kit provided separate plastic parts to be stuck into a real potato or other vegetables. By 1964, due to government regulations, Hasbro was forced to include a plastic potato "body" in its kits. This change was due to choking hazards and sharp pieces.


     Special Appearances
            and Awards




1987. Mr. Potato Head gives up his pipe to Surgeon General C. Everett Koop in Washington, D.C. and became the "Spokesspud" for the American Cancer Society's annual "Great American Smokeout" campaign.

May 1, 1992. Mr. Potato Head turns 40 years old and receives the President's Council for Physical Fitness award at the third annual Great American Workout.

1995. Mr. Potato Head made his Hollywood debut with a leading role in the Disney/Pixar movie, Toy Story.

1996. Mr. and Mrs. Potato Head joined the League of Women Voters and their "Get out the Vote" campaign.

1997 Mr. Potato Head became the "spokesspud" for Burger King’s new French fries campaign.


1999. Mr. and Mrs. Potato Head starred in Toy Story 2.


March 24, 2000. Mr. Potato Head is inducted into the Toy Hall of Fame.


February 12, 2002. Mr. Potato Head rang the opening bell at the New York Stock Exchange.


2002. On his 50th birthday, Mr. Potato Head is awarded his own official AARP card.


2002. The Rhode Island Legislature gave approval to feature Mr. Potato Head on a state auto license plate in order to raise money for charity.


2005. Mr. Potato Head became the national “spokesspud” for the United States Potato Board.


2010. Mr. Potato Head appeared in Toy Story 3.


2011 Hasbro unveils a new, noticeably thinner Mr. Potato Head at the 2011 International Toy Fair convention in New York City.

Vintage Mr. and Mrs. Potato Head Commercial
 

Toy Story 2 Bloopers with
Mr. and Mrs. Potato Head




Resources.
Hasbro, Inc. is a branded play company providing children and families around the world with a wide-range of toys, games and other family entertainment. Hasbro is the manufacturer of Mr. and Mrs. Potato Head. Hasbro has a long tradition of supporting children worldwide through a variety of philanthropic programs.  Their mission is to assist children in triumphing over their life obstacles and to bring the joy of play into their lives.  Visit Hasbro Community Relations to learn about the many programs Hasbro supports.

To learn more about the history of Mr. Potato Head, visit " The Mr. Potato Head® Collector's Page". The World's Largest Resource For Mr. Potato Head Information and History.